Mobile Optimization, Mobile SEO, Andriod App Optimization - yourneeds.asia

Android and its applications are being used by more than 3 million people. If you are in the mobile application field it is important to understand the various methods available for marketing your app. App Store Optimization is the process of improving the visibility of mobile app, getting more users to download the app of phones viz. iPhone, iPad, Android, Windows Phone in an app store such as iTunes or Google Play. It is the process of ranking highly an app in an app store similarly to Search Engine Optimization. APP STORE marketers are 100% agreed that ranking higher in search results and top charts rankings will drive more downloads for an app.

The main aim of App Store Optimization is to rank higher in Google’s play store search for applications. It wants to rank higher compared to competitors, to rank higher for specific keywords and to be found better by users in the app stores due to the fact that App Store Search is the No. 1 source for people to discover new applications. The process of optimizing Android app store is different and unique and hence is challenging for marketers. If you are into creating a new big app then you are required to take care of Keywords, Ratings and Reviews, Pricing and Video Trailers. The main mechanics of APP STORE MARKETING are Title and Keywords.

According to Forrester, 63% of apps are discovered through app store searches. This makes search, in the app store, the most used method for discovering and downloading new apps. Recently, at Google I/O, Ankit Jain reported that “For the average app, search actually makes up the vast majority of installs.” Simply put, this means that:

If you’re not using Mobile APP MARKETING to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.

App Store Optimization can be done in various ways like you can optimize it with the title of the app in which the keywords and the phrases are the important. You will do the justice with the optimization when the title is related to app, what is all about.  App description should also be relevant to its details comprised of keywords and phrases. You should try to make an excellent app design and also grab the attention through screenshots as great designs will compel users to download the app and to enjoy it. Also take care of feedbacks and pay a constant attention to evolve the app continuously.

Like any online marketing effort App Store Optimization is also very important and to be needed. Mobile industry is an expanding industry and developing applications throws a positive impact over its progress and thus evolves new changes as it grows with time continuously. This explosion in growth will clearly have a high impact on how ASO is implemented, and we may see many new on-page and off-page ranking factors.