Responsive Web Design – A Tool You Can’t Afford to Ignore, Get Your Website Responsive

It was not long ago that the primary benefit of the Internet was to source information on innumerable topics, but today the World Wide Web is being well exploited for commercial applications too. This is the result of an increasing number of net-based devices, including smartphones. So far, businesses have been having more than one website, each catering to a specific device – a desktop PC, a tablet or a smartphone. Thankfully, now it is possible to create one common website for all such devices. Called responsive web design, it does not only save money, but also proves to be more efficient in drawing visitors. Following is some interesting data on this topic:

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Forty percent of all visitors will go to an alternate page if the desired page doesn’t get loaded within three seconds
Forty six percent of those using mobile Internet reportedly experienced difficulty when interacting with web pages
Only 36% of all the websites draw a response
Sixty-two percent of businesses that had websites designed especially for mobile Internet demonstrated an increase in sales

This goes to prove beyond any doubt that you get a better response when using mobile responsive websites. Therefore, if you are planning to design a new website for your business, or to redesign the present one to make it mobile friendly, you would benefit a lot by following a responsive web design. There are quite a few reasons for doing that, and here are a few important ones:

Google suggest responsive design

During 2012, Google recommended employing such websites, and at present considers responsive design to be the most efficient tool for websites targeting smartphone consumers. The reason is the fact that responsive designs retain a lone URL for both mobile and desktop content, and that certainly facilitates the consumers’ interaction. Another important benefit is the fact that it makes it easier for Google to notice your content proficiently, as it is not required to crawl a page to salvage and catalog all its content.

Cost effectiveness

In the absence of responsive web design, the company designing your website will need to prepare more than one version of your website, in order to suit all specific devices. In case you opt for a responsive web design, you’ll need just one design for your website. Obviously, that works out more economical than making multiple websites.

It helps beating the competition

Going by the available statistical data, it is realized that just three percent of all websites are optimized for deriving all the benefits provided by responsive website design. It implies your business gets an edge over your competitors when hiring the services of a professional company that offers services of responsive web design. Moreover, one website means low maintenance, giving you more time to devote to your business.

The ongoing trends show that an increasing number of consumer are using smartphone and tablets, and they frequently access the net while on the move. That makes it desirable for businesses to opt for responsive website designs in 2014.